Munich-based friends Sedina Halilovic and Jelena Hofmann (they met in high school) take a considered approach to their clean and feminine, quietly striking pieces: each is made from primarily Italian deadstock fabrics in their own production site in Serbia (where workers are treated and paid fairly). Blending sharp lines and subtle asymmetry, Spring’s dresses and separates are cut from a mix of organic cotton, faux leather, and cotton-cashmere blends, into airy and effortless styles that easily transition from day to night.

Today, Jelena and Sedina, modern mothers and self-made women, have grown through life’s challenges. “When we started off we had that romantic idea of a designer brand and how we could express our personalities with what we do. We’ve matured and today we consider ourselves business women rather than artists. It’s not about your own vision solely, it’s a lot about putting your customer first“

Mykke Hoffman is a brand run by women for women.


Michelle Wilson