HOPE is a Swedish fashion brand with a passion for high-quality garments that inspire and emphasize individual style. In 2001, HOPE founders Ann Ringstrand and Stefan Söderberg launched their first women’s collection. Featuring clean, cool looks with clear nods to classic menswear and utility pieces, the brand stood out from the romantic styles that characterized women’s fashion at the time. Since then, HOPE has been an original and unique option to the traditional fashion scene.

HOPE’s design aesthetic is honest and direct, with an uncompromising attitude to craftsmanship. They strongly believe that good design adds value to life. Each of their collections deliver on the need for desirable, functional garments, seasonal must-haves and not-your-ordinary basics. The brand strives to create tomorrow’s classics – modern favourites to love for years to come.

Michelle Wilson