Assembly Label was born from a desire to create well-made products that embody the relaxed, Australian coastal lifestyle. Reflecting an appreciation for minimalist design, our collections are clean and considered, favouring high-quality materials and refined detail over adornment.

We take pride in creating practical products made from quality materials that exude a sense of effortless luxury. Our items are offered at an attainable price point and designed in classic silhouettes with pared-back colour palettes to carry you from day to night with ease. Marrying highly considered form and function, our collections are built for a life lived between the city and the sea.

Reflecting our appreciation for minimalist design, our stores are free from complexity, favouring relentless quality and refined simplicity over adornment. Upholding these principles, in both design and service, we offer a unique and authentic in-store experience delivered by a warm and highly informed team.

Michelle Wilson