Inspired by the rock stars of the 1970's, Danish collection Won Hundred translates high fashion concepts into accessible streetwear. The rock and roll lifestyle is embodied in the continuous use of denim and leather while challenging the boundaries of their Scandinavian and minimalist approach. Designer Nikolaj Nielsen created Won Hundred with an appreciation for simplicity and understated design, presenting a minimalist, gentleman-inspired style and cultural influences from art, nature, music and people.

From the start the line has been known for its clean silhouettes and subtle detailing, allowing the wearer to shine past the pieces while expressing a sense of self. Won Hundred is also committed to being an ethical brand with special attention paid to defining their corporate responsibilities and impact on the environment.

Michelle Wilson